A Facebook Store is not the
same as a Facebook App!
Simply displaying a copy of you
website in Facebook is not real Social commerce
Here are just some of the ways that SalesCart's fundamental
architectural shift will help you complete in
todays world of ecommerce, better, cheaper, and easier by providing:
- A True Facebook App. SalesCart cloud
is a true Facebook App, not a complex website located somewhere
else on the internet, just linked over. With SalesCart, shoppers will stay
in Facebook the entire time of their experience till the very end.
This also means is you don't need SSL, and you don't need a
separate website either if you don't want one.
- The Lowest Price, Highest Value Solution.
SalesCart provides a 100% free solution to sell your products.
Not a 15 or 30 day trial ! A 100% free shopping cart for
you to start selling your products and services and start
banking sales immediately. And our upper end solutions provide
you the ability to take credit cards at rates well below PayPal and
at monthly fees and rates below competitive accounts as well.
- An architecture for multiple distribution channels,
from social channels to community based channels.
You don't need hosting, you don't see SSL and you remain PCI
compliant. You can embed your store virtually anywhere.
- A way for you to sell on traditional website
clients, and mobile clients. You can even embed your
store into an existing website in about 15 seconds or use a
build-your-own Mobile App and embed the store there.
- Search Engine Optimization (SEO) built-in to take
advantage of Free marketing so people can find you online.
You don't need to be an expert in SEO to take advantage of free
marketing via Search Engines. SalesCart automatically
grabs your product keywords, titles and descriptions to build
its own "realtime" search engine optomization. You change
the keywords and the SEO is automatically updated instantly.
If however, you're an expert or want to customize your own SEO, you have the
power to do that as well.
- Scalability from small and online to large store
online, mobile selling, as well as brick and mortar sales. When
its time to move up, you don't have to go looking for a merchant
account, or looking for a gateway. The SalesCart Cloud solution
has the ability for you to take credit card sales at rates way
below PayPal the instant you are ready to do that. Also, when your
sales grow beyond online sales to taking your business on the
road or settling down in a brick and mortar shop, we have you
covered there too. All from the same application, all from the
same merchant account, all from the same monthly costs, and with free
card swiper included.
- Optomization for advertising and marketing where you
can advertise and marketing your store separately from the rest
of your website You don't need a website.
In fact, you can advertise your store on a business card.
Let us remind you that a webstore takes in income and a website
is only a marketing vehicle.
For example, if you are a
small restaurant, do you really need a website? People
probably mostly find you from word-of-mouth or local advertising
and you can't really 'taste' a website.
The only thing you really need is the ability for people to
preorder for takeout, or order for delivery so that you can take
advantage of those sales and generate income. In addition,
you need to make it easy, often in social applications, because restaurant
sales are many times spur of the moment/impulse decisions.
Many small restaurants and small businesses just have a social
presence on Facebook that give them the capabilities of a
website and really only need a way to take orders.
The problem with many restaurant websites is they don't have the capability
to order food at all and instead they just have an out of date menu
and pictures of out of date food. To a small restaurant, a
website like that only ends up being a cost with no real income
- Provisioned for a multiple-sales strategy or
franchisement right from the start In many
markets, individual franchisees or independent sales offices decide the best "sales and marketing"
strategy for their local market or niche; eventhough, they may all be selling the
same products or services. With SalesCart, you can
maintain the products, prices and sales engines while your
franchisees, distributors, or sales people all maintain their
own unique sales and marketing to target their particular
Since 1997 when we created our first script-only based shopping
cart, SalesCart has experienced and seen a lot of change in ecommerce. When
ecommerce begin in the middle 1990's, just about any company could create a
product/service niche and exploit that niche on the Internet
For one, you didn't need to know much of anything about search engines, they just
However, nowadays, you need to be an expert in just about everything,
and be prepared for anything. To compete, you must sell socially, you must
be prepared for the commoditization of your own product and service,
you must be an expert in search engine marketing,
you must take advantage of online advertising and marketing, as well
traditional online advertising and marketing, you must
understand the risks that poor security or security threats could
have on your business, you have to be
prepared to exploit as many distribution channels as you can, you
need to be aware of ready to create other possible sales channels
that could distribute your product and have an estore mechanism to
clone your store either for other sales channels and even future
expansions including franchisement. Or, you must have an ecommerce
solution like SalesCart that has all of these elements built in. Many ecommerce solutions really
don't understand how ecommerce has changed and the complications and
inflexibility of their solutions just don't fit in todays fast paced
and social world. They are basically selling you the same
ecommerce solution we were selling over 10 years ago.
For example, simply taking an existing website and linking or
displaying it into
Facebook is NOT suitable for social ecommerce. It is NOT a
Facebook Application based store and a Facebook user knows it.
Having a complex, convulted website just linked to Facebook is the
opposite of friendly and personal (and social). Todays world
requires a more subtle selling approach and a direct one-on-one
approach where you can be intimate with your customer. That is
why a plain old website linked into Facebook, and called a Facebook
Store doesn't do well in social ecommerce.
- A Facebook customer
can typically see you have just linked a standard website into Facebook.
This is too "in-your-face" for successful social ecommerce and
feels more like spam to a social user.
- Worse, most Facebook "pretend" stores, will link your
customer out to a separate website checkout right in the middle
of the checkout process (assuming its PCI Compliant), and once a Facebook
sees they have left Facebook, they will typically abandon your shopping cart.
- Moreover, we all also know that a traditional complex navigation website doesn't
display well on a mobile device either. Having two separate
websites one for mobile and for standard html is not responsive
In successful social ecommerce, Facebook already
is your social website presence, it is how you should be communicating with your customers
already. You have to keep it simple. The only thing your company needs is a subtle way, in keeping with
Facebook, to simply take the customers order without overwhelming your customer
with an overly complicated, over commercialized, non-personal shopping cart
expierence, or worse, where they actually have to leave Facebook at
some point during the
process to finish.
Commoditization of Ecommerce
SalesCart, right from the beginning, is setup not just for today,
but it is fully provisioned for you to completely expand your
product and service and to be fully prepared for the commoditization
of your own product and service. For one, it does that by
giving you the lowest cost structure, so right out of the gate, your
working ecommerce solution will be free, or lower cost ,and have the
ability to instantly scale payment methods. You will be able
to move your store and
sales into the mobile world, or even open a brick and mortar store
and sell there too. You will be able to expand into these
areas with the absolute lowest cost structure instantly when you
decide the time is right and without contacting anyone, redesigning, or