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A recent
study by BizRate.com shows that 30% of consumers leave
online shopping carts without even making a purchase.
The largest majority abandon their shopping carts at the
checkout stage. The study predicts three quarters of all
online shoppers will abandon at least one online shopping
cart between June and August of this year.
The dollar amount in lost sales is staggering. Is
it because competition is so fierce? Or is it the shopping
cart itself?
The key
to keeping customers continuing through your checkout
system is to ensure you have complete customizability of
your checkout system. The look of your shopping cart
checkout system has to retain the look of
the rest of your Web Site. If you use a shopping
cart service, the entire checkout system will not only
look differently than your Web site, it probably won't
even be on the same server. What could be more frightening
to an on-line shopper to suddenly see the entire look of
the site change, or worse yet, the web site url change to
some company they have no relationship with. We
can't forget that selling is relationship building and our
Web site builds our relationship. If suddenly the
Web site checkout system looks differently or suddenly the
customer is on a different Web site, the reaction can be a
swift and sudden change of "buying heart".
ComCity, the originators of Microsoft FrontPage
e-commerce, have addressed this issue by releasing a new
e-commerce solution that offers a better state of
technology. SalesCart has always been a firm
believer in 100% customizability of the checkout system
and SalesCart PRO 3.0 furthers this belief. SalesCart Pro
3.0 was created to enable consumers a quicker check out
system as well as introduce merchants to an elite feature
set. SalesCart Pro 3.0 uses Microsoft FrontPage as the
design tool so it is unnecessary for the merchant to know
programming languages or complex design tools, therefore,
the learning curve is short and an e-commerce site can be
up in a matter of weeks. This combination is predicted to
combat lost sales by offering both merchant and consumer
an unparallel user-friendly e-commerce solution.
What does
SalesCart Pro 3.0 offer the merchant? A progressive new
feature set. Pro 3.0 includes sixty-five new e-commerce
features. The merchant can now accept on-line coupons,
discount a sale in over 10 new ways and calculate shipping
options in over 8 additional areas thus reducing the
shipping overhead. The merchant can now put an item up for
auction and accept bids, without the consumer having to
leave the site. Why send the consumer away and chance
loosing him/her to a competitor?
The merchant can also sell electronic items that
will be downloaded upon purchase through a payload
delivery system. SalesCart Pro 3.0’s new feature list
was created to transform e-commerce, consequently,
projecting the merchant ahead of his/her competitive
market.
What does
SalesCart Pro 3.0 offer the consumer? Ease. The consumer
can now retrieve their entire order history when
reentering the online site. This allows the consumer to
add an entire order to the cart or individual items within
an order. The consumer doesn’t have to reenter billing,
shipping or company information, thus accelerating the
check out process. The consumer can also email the order
to a friend, purchasing department or just save the order
for later, by creating a wish list. The consumer can also
bid on an item for auction and review past bids to submit
a fair offer. Furthermore, Pro 3.0 offers the consumer the
ability to build an item through include options (i.e., a
computer system, a quote, a stereo system, an
entertainment center, etc…). The product option prices
are added to the original item and a total is given. But
most importantly, the consumer is able to see a running
total of his/her order at all times, hence, eliminating
the need to toggle between pages or pretend to check out
just to obtain a total. All of this flexibility
comes with a checkout system that can be customized to
look exactly like the rest of the checkout system.
E-commerce
is very fierce on the Internet. The merchant no longer
just has one target audience in their hometown or
specialty area. The merchant no longer has just the
competitor down the street, but has a whole world of
competitors. Since the online store is open to the World,
the store must be prepared to cater to the fickle shopper,
the extreme shopper and the paranoid shopper. The chosen
e-commerce solution must offer each shopper a reason to
stay and place an order. ComCity’s SalesCart is a truly
flexible cart that offers the largest feature set to date.
The software is scaleable so offers the small, medium and
large site the means to grow to the next step without
upgrading to a new shopping cart. SalesCart offers the
consumer a site that caters towards their shopping
experience, thus giving them a reason to stay, order and
come back for additional orders.
Clearly
SalesCart Pro 3.0 will help online merchants catch some
customers before they head out the store’s virtual door
without their intended purchases. There hasn’t been such
a merchant and consumer friendly cart on the Internet to
date. And especially one priced as low as $399.99. |
